Link Authority is the concept that came about with the construction of Google. If you have 100 good links from websites to your site, you will be ranked higher (or have to pay more with advertisements) on Google than someone that has 10 links. Here is how this infographic defines how links pass authority in a good to bad ratio, starting with good, moving to bad:
- Valuable link
- No Follow
- 301 Redirect
- To A Broken Page
- Paid Link
- Too Much Exact Match Anchor Text
[Read more…] about Google Juice 101: How Links Pass Authority [Infographic]