When I think of technology and which gender is more invested, I instantly think of men.
(We even talk about this topic for Church tech in a Feb 2014 episode of the Churchmag Podcast.)
But social media goes against the grain with women actually using social media more than men. You know how I tell you to know your audience when doing social media and blogging? This is one of those big moments to pay attention!
Here are the top three stats we love from the infographic below:
- Women are using social media more than men in 5 of the 6 top social networks. (Only LinkedIn sees more men using it)
- Mobile is the future and even on this device with social media, women are beating men in usage.
- Women on social media is big business, but the medium isn’t text or links. Instead the study suggests that women are visual and that is the best way to engage with them!
[Click for Larger]
Has your ministry thought about this statistic and how it implements it into your social media strategy?
What results did you come to?
[via FinancesOnline.com]
Michael John Beil says
this is fascinating Jeremy. there’s always a need to change and grow in our strategy.
Jeremy Smith says
Thanks for the support! I hope that something great comes of it!
B says
This has the potential to be great news for the church. Why? Because many — most — of the most active members, volunteers, and lay leaders in our churches are women. If you want to reach the laity, plan to reach women.
In addition, women are often the drivers of most consumer purchasing choices, and also the drivers of most choices when it comes to faith and family activities.
The challenge: most church ministry staff (at least in evangelical circles) are men. There may be social or policy barriers to communication on social media, and men use social media less.
Two possible answers to the challenge:
1. Intentional coaching for male church leaders that helps them develop strategies targeted toward reaching women. Church leaders must have a vision for reaching and retaining women.
2. Place women in key leadership roles. Give them a place at the table and respect their insights.
Jeremy Smith says
Love it, love it, love! Someone needs to turn that into a blog post!