When I think of technology and which gender is more invested, I instantly think of men.
(We even talk about this topic for Church tech in a Feb 2014 episode of the Churchmag Podcast.)
But social media goes against the grain with women actually using social media more than men. You know how I tell you to know your audience when doing social media and blogging? This is one of those big moments to pay attention!
Here are the top three stats we love from the infographic below:
- Women are using social media more than men in 5 of the 6 top social networks. (Only LinkedIn sees more men using it)
- Mobile is the future and even on this device with social media, women are beating men in usage.
- Women on social media is big business, but the medium isn’t text or links. Instead the study suggests that women are visual and that is the best way to engage with them!
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Has your ministry thought about this statistic and how it implements it into your social media strategy?
What results did you come to?