For those that do not live and breathe online marketing, content marketing is the use of created content through blogs, websites, and social media, as one of the main vehicles to promoting a brand, service, or product.
When I read on ThinkRadiant’s blog that they have created new tools for their WebTools service, I have just consumed content marketing. A tweet by Ellen at the Oscars has so much content marketing embedded in it that it apparently brought down Twitter. And your church promoting an event can be considered the same.
Want to know how to do so a little more effectively?
Here are some stats for you.
- Markets spend 1/4 of their budget on content marketing.
- Interesting content is one of the top 3 reasons people follow brands on social media.
- Long tail searches are up 68% since 2004.
Thoughts?
[via QuickSprout.com]
Sallyanna says
Really liked the infographic. To add to the first content marketing tip for speaking in “you and I”, I have always learned to never say I or you, but rather “we”.
Eric Dye says
That’s a great tip. 😀