In days of old, you know, when blogging started, the number of visitors and views mattered most. The next important thing was the number of comments. For many, comments are an important way of measuring engagement and success. An important part of the engagement. Over the years, we’ve had ‘successful’ bloggers and marketers emphasize their importance. Then, some of the same, sang a different tune. They disabled comments on their blogs. After some time, commenting made a comeback. Now, there seems to be another shift. Bloggers telling readers to comment on Facebook and other social media platforms instead. So, there’s been a shift from comments, to no comments, to telling readers to comment on Facebook or elsewhere.
If you are a church communications team member or have for any reason needed to create a Facebook ad, you have probably run into an issue at some point. Facebook has a rule that you cannot put too much text on your image. The old rule was if 20% of an ad image’s area was text, it wouldn’t be approved to run on Facebook, Instagram or the Audience Network. Now, they may just restrict the number of people who see it.
AdParlor.com is a web application specifically designed to help you find the right amount of text space used on your image before you go and put together your whole ad with target audience and text, only to be stopped by the amount of text on your image.
[Read more…] about The Perfect Amount of Text on a Facebook Ad
A few weeks ago, Mark Zuckerberg announced some major changes to how Facebook’s News Feed is aggregated. We shared an awesome post about how the new Facebook News Feed will affect church Pages on ChurchMag, but each of us have our thoughts and ideas about this change.
Phil’s touched on some of this before, but what about you?
What do you think about this recent change?
The number of fans you have on Facebook is a vanity number because people can easily like your page and then never interact with your page. Or maybe you create a Facebook ad and due to ad-click farms, you get a bunch of fake accounts that flood your page and actually hurt your reach. But when if we could actually add value from the number of fans you have on Facebook?
Enter Smiirl, an expensive device that’s only job is to be a physical counter for the number of fans you have on Facebook, Twitter, or any counter you can plug into their API.
Here’s their sales pitch:
A friend of mine who I’m connected with on Facebook made an interesting post recently that has been sitting in the back of my head. The notion of needing to get content out there through social media, but having to pay to play makes you feel like your drowning in Facebook ads. Her words are much better.
Twitter toys with increasing character limits and struggles to be profitable — meanwhile, Facebook continues to dominate.
What does it mean? Does it matter? Which do you use for your church or ministry?
Let’s talk about it: