If you are a church communications team member or have for any reason needed to create a Facebook ad, you have probably run into an issue at some point with getting your content seen on Facebook. In fact, we know that Facebook limits the visibility of your Facebook posts, whether as an individual or a business. It’s in their interest to do so because their primary source of income is advertisements, both to sell ads on Facebook and sell your information to third-party clients.
As an interesting side note, there is this trend going around that if you copy/paste a troll meme on Facebook, it will give you more visibility to your friends because you state in the post you decline to agree to Facebook’s algorithm. It got so bad Facebook had to actually respond to it.