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Facebook’s Data Disaster & Your Church Member Data [Podcast #205]


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We kick-off this episode with John Wilkerson's comments he shared regarding our podcast a few weeks ago -- Publisher vs InDesign? -- and then dive head-first into the Facebook data disaster drama. What can Church Techs and leaders learn from all of this? Jeremy refers to his recent blog post on the subject (you can read that here) and we all realize that church data security is serious business. Talk to us on @ChurchMag using #cmagcast, send us an email at [email protected], or submit your ... Read More

What Churches Can Learn From Facebook Data Controversy


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Have you heard about the Cambridge Analytica controversy, better known by mass media as the Facebook data leaks? If you look into the details of this, data was not leaked, but it most definitely was mishandled and privacy lost. I want to take a look at this controversy of protecting user data with the lens of the Church and come up with some best practices that churches need to implement today if they want to avoid catastrophe. Note: this is in no way comprehensive, but at almost a thousand ... Read More

Your Church Facebook Marketing Strategy


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I have created a sample marketing strategy to help your church use this amazing platform called Facebook. This is certainly not a comprehensive strategy and I would be glad to consult with any church on their marketing strategies, but here is a good start at taking your Church’s Facebook presence to the next level. Summary This is going to be a very simple strategy with one goal in mind: to build awareness of your church in the community and the surrounding areas and to convert Facebook ... Read More

Katie Allred Talks Facebook Groups [Podcast #201]


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We are excited to talk with Katie Allred this week! She is the co-founder of the very awesome Church Communications Facebook Group. With over 15,000 members, it is easily the most robust Church comms community on the planet. You can find Kaite on Twitter, read her blog posts on ChurchMag, but make sure you at least sign up for the cool stuff on the Church Communications website. Ask Katie a question via @ChurchMag using #cmagcast, send an email at [email protected], or submit your ... Read More

The Shift From Comments, To No Comments, To Comment On Facebook


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In days of old, you know, when blogging started, the number of visitors and views mattered most. The next important thing was the number of comments. For many, comments are an important way of measuring engagement and success. An important part of the engagement. Over the years, we've had 'successful' bloggers and marketers emphasize their importance. Then, some of the same, sang a different tune. They disabled comments on their blogs. After some time, commenting made a comeback. Now, there ... Read More

The Perfect Amount of Text on a Facebook Ad


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If you are a church communications team member or have for any reason needed to create a Facebook ad, you have probably run into an issue at some point. Facebook has a rule that you cannot put too much text on your image. The old rule was if 20% of an ad image's area was text, it wouldn't be approved to run on Facebook, Instagram or the Audience Network. Now, they may just restrict the number of people who see it. AdParlor.com is a web application specifically designed to help you find the ... Read More

Facebook: More Friends and Family? [Podcast #196]


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A few weeks ago, Mark Zuckerberg announced some major changes to how Facebook's News Feed is aggregated. We shared an awesome post about how the new Facebook News Feed will affect church Pages on ChurchMag, but each of us have our thoughts and ideas about this change. Phil's touched on some of this before, but what about you? What do you think about this recent change? Tell us at @ChurchMag using #cmagcast, send us an email [email protected], or submit your thoughts here -- we would love to ... Read More

Your Church’s Own Physical Facebook Counter


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The number of fans you have on Facebook is a vanity number because people can easily like your page and then never interact with your page. Or maybe you create a Facebook ad and due to ad-click farms, you get a bunch of fake accounts that flood your page and actually hurt your reach. But when if we could actually add value from the number of fans you have on Facebook? Enter Smiirl, an expensive device that’s only job is to be a physical counter for the number of fans you have on Facebook, ... Read More

Drowning In Facebook Ads?


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A friend of mine who I'm connected with on Facebook made an interesting post recently that has been sitting in the back of my head. The notion of needing to get content out there through social media, but having to pay to play makes you feel like your drowning in Facebook ads. Her words are much better. ... Read More