If you are a church communications team member or have for any reason needed to create a Facebook ad, you have probably run into an issue at some point. Facebook has a rule that you cannot put too much text on your image. The old rule was if 20% of an ad image’s area was text, it wouldn’t be approved to run on Facebook, Instagram or the Audience Network. Now, they may just restrict the number of people who see it.
AdParlor.com is a web application specifically designed to help you find the right amount of text space used on your image before you go and put together your whole ad with target audience and text, only to be stopped by the amount of text on your image.
Why Facebook Cares About Texts
Facebook Cares about money, and therefore they care about how many people click on their ads. This should be good news to those who post ads, because we want to ensure someone clicks our ad too. Facebook actually can lose out on the money every time a page is loaded and no one clicks your link.
Facebook does offer a couple exceptions, including book covers, charts and graphs, magazine and newspaper covers, and movie and TV show posters. But don’t expect Facebook to automatically accept your image. Most likely they won’t.
Here are some tips from Facebook on how to use text on Facebook ad images via their helpdesk page:
- If you need to include text in your image, try using fewer words and/or reducing the font size of your text. Keep in mind that if your text is too small, it may be difficult to read.
- Make sure most of the text you use is in the body text instead of directly on the ad’s image.
- Avoid spreading text all over the image.
So this is one option for you to get a better Facebook experience.