So you’ve got an awesome website, but Google hasn’t figured out how awesome it is yet, and as a result you’re not turning up on the first page of results where you would like to be! Perhaps your church is being trumped by other local churches, so no-one new is coming along because they haven’t looked on page 2 or 3? It’s the question that everyone with a website asks – ‘how can I get up onto page 1 of Google?’ . [Read more…] about 3 Firefox Plugins to Help You on Your SEO Journey
The Chris Brogan Effect [Video]
Bryan Allain, founder of Killer Tribes, had a brief and initially uneventful interaction with Chris Brogan, a big online business man on Twitter. After a friend praised Bryan for his work, the simple conversation sent Chris to Bryan’s website and sent a wave of emotions and actions to make Chris’s experience the best he could have.
Bryan has summed this up as the “Chris Brogan effect” into two parts for how we should look at our website with fresh eyes:
- Are there any messes I need to clean?
- What do I want to highlight?
Enjoy the video. It may change how you view your own website.
Small Business Saturday [Infographic]
Normally when I look at an infographic, I share the premise for the infographic, then the details I find relevant, and finally the infographic itself. This time, I think it would be wise to change it up.
Here are the best parts of the infographic below:
- Small businesses need to be online because only 5% of customer’s time this holiday season will be shopping. 22% will be on social networks and 21% searching online.
- 63% of small businesses do not have a website and 25% of businesses do not show up on search results ever. Having a “search friendly” online presence can put you leagues ahead of everyone else.
- Buying online has grown over 24% in search and social media and over 125% on mobile devices. That means less time in stores and more time online.
Here’s my take:
Why Must It Be Facebook Pages vs Groups? [Part 5]
It should be both!
Quick Intro
For a long time there has been a bit of a war/struggle between should one use a Facebook Group or a Facebook Page for your Church’s Facebook presence. Each have their pros and their cons and we need to better understand what these differences are and how they impact Church communication’s strategy.
In part 1 of the series, we looked at WWW Visibility and Branding. In part 2, we looked at the whole Notifications aspect. In part 3, we looked at Engagement. In part 4 we looked at Privacy. And now in this fifth and final installment, we’ll be taking a look at a proposed combined Page and Group solution.
[Read more…] about Why Must It Be Facebook Pages vs Groups? [Part 5]
Why Must It Be Facebook Pages vs Groups? [Part 4]
It should be both!
Quick Intro
For a long time there has been a bit of a war/struggle between should one use a Facebook Group or a Facebook Page for your Church’s Facebook presence. Each have their pros and their cons and we need to better understand what these differences are and how they impact Church communication’s strategy.
In part 1 of the series, we looked at WWW Visibility and Branding. In part 2, we looked at the whole Notifications aspect. In part 3, we looked at Engagement. In this fourth installment of the five part series, we’ll be taking a look at Privacy.
[Read more…] about Why Must It Be Facebook Pages vs Groups? [Part 4]
Why Must It Be Facebook Pages vs Groups? [Part 3]
It should be both!
Quick Intro
For a long time there has been a bit of a war/struggle between should one use a Facebook Group or a Facebook Page for your Church’s Facebook presence. Each have their pros and their cons and we need to better understand what these differences are and how they impact Church communication’s strategy.
In part 1 of the series, we looked at WWW Visibility and Branding. In part 2, we looked at the whole Notifications aspect. In this third installment of the five part series, we’ll be taking a look at Engagement.
[Read more…] about Why Must It Be Facebook Pages vs Groups? [Part 3]