If you or your organization has owned and operated a blog for any number of years you probably have lots of underperforming blog post a post that is no longer relevant or just plain old and terrible. You may be tempted to just keep it for posterity sake. However, these old posts are not neutral in their overall effect on the performance of your website. Poor content can actually drag down your SEO score with Google. Deleting them outright if not done correctly can also negatively affect your SEO score. It may feel like you are between a rock and a hard place. So what should you do with them?
I have been using Yoast SEO a plugin for WordPress to guide me through optimizing pages and post for search engine optimization for years and though there are plenty of guides out there on how this works, it takes a lot of time and research to fully understand and take advantage of this amazing tool for WordPress. So nothing new under the sun here, but I am going to try to give you a simple process of how best to use this tool and optimize your blog and pages for search.
This weekend I came across an article from the Gospel Coalition about “How the Mormons are winning the internet”. It’s a pretty provocative title but the basics of the article are this. Mormon’s have managed to get their results top (thanks to Search Engine Optimization) for a few common search results of questions like “Who was Jesus?”, “Bible” and “Jesus”. That means when someone goes on the internet and searches the answer to these questions (and others) they aren’t met with orthodox Christian answers, they are met with people who have a fundamentally wrong Christology and theology.
YouTube is in a bit of an interesting spot right now. People are wanting to break into YouTube among big corporations paying big money to get featured, losing that creative potential for new stars. On the other side, European governments are challenging Google with regards to their algorithms, saying it’s noncompetitive.
But that is Google’s bread and butter that makes it successful and giving out details means people will try to have the system. Watch the video below to understand what I mean.
We’re not going to give you any “secret sauce”, if there were any we would share it, but we do talk about how Google Analytics can help you with your church website and maybe even your personal blog.
We’re no experts (who is?), but we’ve been doing this for a while. If you have any insights or experiences, please let us know. Use #cmagcast or email us at [email protected] – we love hearing from you!
At the turn of the century, Google was a very simple thing. You use it to search and that’s it. But now in 2016, Google may be the most complicated website online someone can use right now. For bloggers and businesses who are looking to tap into this power, there are so many things you need to know.
This handy dandy infographic below as several you need to know and I’ve highlighted my three favorite.