If you or your organization has owned and operated a blog for any number of years you probably have lots of underperforming blog post a post that is no longer relevant or just plain old and terrible. You may be tempted to just keep it for posterity sake. However, these old posts are not neutral in their overall effect on the performance of your website. Poor content can actually drag down your SEO score with Google. Deleting them outright if not done correctly can also negatively affect your SEO score. It may feel like you are between a rock and a hard place. So what should you do with them?
A pretty logo or cool website isn’t enough nor is it effective without a brand strategy. Design without a purpose is simply a pretty piece of art. A logo is important, but it is only one component of your brand. Let’s begin by defining a few things.
When it comes to email marketing everyone knows to have your email flagged as spam is not good. We also know that having this happen too many times is really bad and could get your account suspended or closed on platforms like MailChimp, Constant Contact, Robly, etc. But until recently when I made a mistake I never fully understood the consequences of these matters and why it is important to keep your send reputation good, and how taking certain steps to maintain a good send reputation can actually help you have better success in your email campaigns. But first a story.
I recently wrote a blog post titled, Should I Use Canva for my Church? And to be honest it was hard for me to write that post as a professional graphics designer. Here is why: because graphic design is becoming a commodity that anyone can do at any price, and the industry has become a race to the bottom. But it was also difficult because of my personal insecurities as a designer. I have a lot to unwrap here so let’s get right to it.
Canva is an online drag n’ drop design program. Either through its an app for Android or iOS or through the web portal you can choose from thousands of pre-designed templates for various layout needs and simply edit with a massive library of fonts and graphics till your heart is content. Should I Use Canva? It is mostly free! There is also a premium version.
This makes it especially enticing for churches and church communication teams that don’t have the budget to hire a professional graphic designer and would like to put a tool into the hands of their non-designer staff and be able to finally achieve some decent looking graphics. Whether that be for a bulletin, for the church website, or social media channels this does seem to be the obvious solution. Or is it?
As a Church Staff Designer or Volunteer, it can be difficult to get a budget for design software and resources for creating the church bulletin, social media post, blogs, and even audio/visual content. Over the 10+ years that I have been working in the creative industry, I have seen changes in the monetization of resources and software. Now instead of dropping $2,000 on new Adobe software every year, you can pay a low monthly fee instead and it comes with so much more. And changes in how stock assets are priced or not priced. Here are the top 5 resources that I would recommend for the budget conscience church staff or volunteer designer.