In this post, we are going to discuss opening an Unsplash account for your church brand. Whaaaatttt?! Have you heard of Unsplash? It’s a great gift to your design team. Unsplash.com is disrupting the stock photo marketplace. It is 100% free, 100% Commercial Use photography that has been gifted to the world of creative works by countless independent photographers.
I love LEGO bricks. I grew up playing with them, and they are the ultimate toy in my opinion. The imagination and creativity that is fostered by play with LEGO bricks are unmatched by any other toy on the market. Which is why I am super excited to hear that LEGO is developing Braille Bricks to help Blind Children learn braille.
If you or your organization has owned and operated a blog for any number of years you probably have lots of underperforming blog post a post that is no longer relevant or just plain old and terrible. You may be tempted to just keep it for posterity sake. However, these old posts are not neutral in their overall effect on the performance of your website. Poor content can actually drag down your SEO score with Google. Deleting them outright if not done correctly can also negatively affect your SEO score. It may feel like you are between a rock and a hard place. So what should you do with them?
A pretty logo or cool website isn’t enough nor is it effective without a brand strategy. Design without a purpose is simply a pretty piece of art. A logo is important, but it is only one component of your brand. Let’s begin by defining a few things.
When it comes to email marketing everyone knows to have your email flagged as spam is not good. We also know that having this happen too many times is really bad and could get your account suspended or closed on platforms like MailChimp, Constant Contact, Robly, etc. But until recently when I made a mistake I never fully understood the consequences of these matters and why it is important to keep your send reputation good, and how taking certain steps to maintain a good send reputation can actually help you have better success in your email campaigns. But first a story.
I recently wrote a blog post titled, Should I Use Canva for my Church? And to be honest it was hard for me to write that post as a professional graphics designer. Here is why: because graphic design is becoming a commodity that anyone can do at any price, and the industry has become a race to the bottom. But it was also difficult because of my personal insecurities as a designer. I have a lot to unwrap here so let’s get right to it.