There has been a hand-off of sorts. A trade-off.
It turns out there is only 24hrs in a day, so as iPad users use their devices at home, they are trading-in TV time for iPad time. From games to social networks and email to videos, people are spending more time in front of their iPad and less time in front of their televisions.
So what are TV networks suppose to do?
These TV networks are like small empires, with millions of dollars invested in infrastructure. Property, equipment, personnel, they have substantial overhead at risk
This is ABC’s latest solution:
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