It isn’t enough for your church, ministry or non-profit to be on Facebook.
You have to post something!
But how should you go about it? It seems a waste to post stuff on Facebook and have it completely overlooked. What good is a tool if you don’t know how to use it!
Here’s how you can optimize your Facebook posts–there’s a lot of good stuff here:
I don’t know if this is really news or not, as I’ve known this for a long time. More reasons why my teens have had very limited use on Facebook.
Straight-up: Teens are not safe on Facebook.
Check out these stats and you’ll see why, and you’ll also find why many employers block Facebook altogether.
Check these out:
A few weeks ago, the most excellent ChurchMag author Rachel Blom posted about Facebook Edgerank and how it works.
The author of the infographic Rachel cited contacted me about a follow-up he had done, helping users understand how news feed stories are filtered.
Great stuff!
Check it out:
Have you ever been tempted to purchase a Facebook ad?
Whenever I’m on the ChurchMag Facebook Page, I see it teases me about “promoting” particular posts and purchasing ads–the classic “your ad here.”
I’m sure you’ve seen them yourself, especially if you’re an admin for your church, ministry or non-profit Facebook Page.
I have not historically been big on Facebook advertising, especially considering what they’ve done to the reach of Facebook Pages, but here’s the hard numbers of Facebook ad performance to aid you in your decision:
Yes, Facebook seems to have gone out of its way lately to alienate loyal users with privacy issues, ad policies and whatnot. But the fact is that it’s still an interesting social medium for many of us to use.
Personally, I’ve concluded from an analysis of my blog traffic that of all social media I use, Facebook still comes in second for me in terms of referrals. And it’s been holding that position for the last year, regardless of the many issues and the rise of other social media like Pinterest.
That means I’m still very interested in finding out how I can optimize my Facebook use and this Infographic on Facebook’s infamous Edgerank turned out to be highly educational. Here are some highlights:
One of the greatest advantages to hiring a social media professional is that they may already know a lot of the social media industry’s biggest influencers. That means a shorter lead-time to get some real buzz going on for your business.
Beyond this, they know how to identify the main influencers in your industry. This is essential to do whether you hire a social media professional or not.
The job of the social media professional is to identify who your audience is in terms of wants, needs, and demographics and find an influencer(s) who can get your word out faster to a larger audience.
That will, in turn, create buzz, traffic to your social sites, and conversations. The job of the social media professional is also to ensure that you’re prepared for high responses by setting up workflow with your team.
[This post is part of our special Freelancing Friday!]
I’ve had my suspicions about the number of freelancers in the ChurchMag community.
There is such a high demand for good creatives, coders and IT types–especially in the religious and non-profit sectors–that many have not only made some extra bucks on the weekends, but have actually been able to leave the 9-5 lifestyle for full-time freelancing.
This week’s Facebook Friday poll, ChurchMag wants to know:
I love the idea of several Christian-oriented nerds discussing in a very informal setting tech of some sort that may be beneficial for churches, bloggers, missionaries, and any other kind of ministry out there.
Our next hangout will be April 6 at 10AM EST.
It’s difficult for non-profits to take risks, especially marketing risks.
If a project or “ad campaign” goes sour, donors are ready to take heads. For some reason, we have different rules for non-profits than we do for-profits.
That’s why I’m always so inspired when I see a non-profit organization take a gamble and do something creative. Something that’s not considered “safe.”
Take a look at Afrika Kicker, I’m sure you’ll agree:
Have you seen the new Facebook Newsfeed?
Facebook is rolling out an updated newsfeed that will feature:
Here’s a closer look and how to join the waiting list to try it out for yourself:
Copyright 2013 · ChurchMag
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