One of the biggest tests for website owners and developers is the ability to keep someone on your website. It is one thing to get them to your site through social media marketing, paid advertisements, and word-of-mouth referrals, but the true test is if you can keep them there.
The average person will give you about 4 seconds of their time before they leave your website. An interested or invested person will stay somewhere between 7 and 13 seconds. That is not a lot of time to impress them to stay and click through your site before you lose them to someone else.
Here are some of the highlights of the infographic below:
- Bad navigation is defined by clutter, poorly placed links, and a lack of cohesion within your main navigation
- Advertisement can be a good thing, but too many of them can actually lower your revenue. Be smart.
- If your content and design are boring, you immediately set a presidence that you simply do not care about your readers.
[Image via KISSmetrics]
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