From the early days, the Church has faced many threats. Persecution is one that comes to mind. Allowing worldly culture is one of the threats early leaders warned against. God has always found ways of communicating threats to each generation and culture. One of the hallmarks of our present day is technology. No generation has known realtime connectivity, for example, in the way we do. And, this has some people listing technology as a threat. The threat to the Church isn’t necessarily technology.
Church can be a busy place, where there’s always something going on. If it isn’t focus on the vacation Bible school, it’s missions trip. You name it. We need to have concern about the health of the church. We’re called to be faithful in serving our communities and those God has placed under our care. How we go about it can be rewarding. But, it is not without challenge. One of those challenges is not in the work itself but how we manage ourselves, as individuals.
Church tech can be a minefield. There’s lighting, sound, Church Management Software, IT, websites, streaming, cyber-security and much more. And, with limited staff and expertise, it can be overwhelming. In small to medium size churches, resources are often stretched. And, the pastor, with a small staff compliment and volunteers must be experts of sort in everything. While having knowledgeable volunteers can be helpful, it’s not always the case.
The Church exists not only for those in it, and but also for those who are yet to be a part. Our primary mission is reaching people beyond our walls. This calls for the involvement of everyone in every community of believers everywhere. We all have a part to play. It takes many different approaches to share our faith with others. Building relationships and having open conversations about faith is one way. Another could be inviting someone to church. Some find this one the easiest.
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Being a tech-averse church or organization doesn’t serve you or your mission well. Tech ought to help your goals and mission. It’s supposed to help make your work light and execution effective. Like we’ve intimated in this post, that why it’s important to deal with tech-aversion. This could be a disdain, suspicion or plain disinterest in tech. We have an idea about what a tech-averse church may look like. Let’s highlight some of the characteristics of a church or organization leveraging tech.
A pretty logo or cool website isn’t enough nor is it effective without a brand strategy. Design without a purpose is simply a pretty piece of art. A logo is important, but it is only one component of your brand. Let’s begin by defining a few things.