What does logo and brand design for churches in 2020 look like? This article is going to explore the most recent trends for logo and brand design as well as the relationship between these two distinct parts of your church’s marketing strategy. I also want to explore important factors that you need to take into consideration with your logo’s design specifications.
You may have noticed that in the last few months I used Freepik images for featured images on my posts. And now that I’ve been using it for some time I’d like to review it.
A pretty logo or cool website isn’t enough nor is it effective without a brand strategy. Design without a purpose is simply a pretty piece of art. A logo is important, but it is only one component of your brand. Let’s begin by defining a few things.
Since the very beginning, I have been pushing my other website ChurchAndMentalHealth.com to be forward thinking. So when I knew I was going to do featured images with every article, I needed to decide on the ratio. But I know that the biggest reason for featured images is the social media platform you plan to use. And seeing as Instagram is doing nothing but increasing in strength as well as being image-focused, I decided to make all of my images Instagram-friendly.
This allows me to capitalize on these landscapes as well as make my blog image forward. So I’ve decided to take specific intentionality with these images and therefore I wanted to share my idea with you. So much so that I’m just giving you guys the Photoshop file below for free. Enjoy it, have fun making content with it.
I recently wrote a blog post titled, Should I Use Canva for my Church? And to be honest it was hard for me to write that post as a professional graphics designer. Here is why: because graphic design is becoming a commodity that anyone can do at any price, and the industry has become a race to the bottom. But it was also difficult because of my personal insecurities as a designer. I have a lot to unwrap here so let’s get right to it.
A website has many different facets to it. For a website owner, you understand there are many different ways people will get to your website. Some people may simply write in the URL and hit go. Others will click on social media posts to go directly to blog articles. These are straight forward. The third is via a landing page via an advertisement, email, or especially stages link.
Description: In online marketing, a landing page, sometimes known as a “lead capture page”, “static page” or a “lander”, or a “destination page”, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. (Wikipedia)