You may have noticed that in the last few months I used Freepik images for featured images on my posts. And now that I’ve been using it for some time I’d like to review it.
A pretty logo or cool website isn’t enough nor is it effective without a brand strategy. Design without a purpose is simply a pretty piece of art. A logo is important, but it is only one component of your brand. Let’s begin by defining a few things.
Since the very beginning, I have been pushing my other website ChurchAndMentalHealth.com to be forward thinking. So when I knew I was going to do featured images with every article, I needed to decide on the ratio. But I know that the biggest reason for featured images is the social media platform you plan to use. And seeing as Instagram is doing nothing but increasing in strength as well as being image-focused, I decided to make all of my images Instagram-friendly.
This allows me to capitalize on these landscapes as well as make my blog image forward. So I’ve decided to take specific intentionality with these images and therefore I wanted to share my idea with you. So much so that I’m just giving you guys the Photoshop file below for free. Enjoy it, have fun making content with it.
I recently wrote a blog post titled, Should I Use Canva for my Church? And to be honest it was hard for me to write that post as a professional graphics designer. Here is why: because graphic design is becoming a commodity that anyone can do at any price, and the industry has become a race to the bottom. But it was also difficult because of my personal insecurities as a designer. I have a lot to unwrap here so let’s get right to it.
A website has many different facets to it. For a website owner, you understand there are many different ways people will get to your website. Some people may simply write in the URL and hit go. Others will click on social media posts to go directly to blog articles. These are straight forward. The third is via a landing page via an advertisement, email, or especially stages link.
Description: In online marketing, a landing page, sometimes known as a “lead capture page”, “static page” or a “lander”, or a “destination page”, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. (Wikipedia)
Canva is an online drag n’ drop design program. Either through its an app for Android or iOS or through the web portal you can choose from thousands of pre-designed templates for various layout needs and simply edit with a massive library of fonts and graphics till your heart is content. Should I Use Canva? It is mostly free! There is also a premium version.
This makes it especially enticing for churches and church communication teams that don’t have the budget to hire a professional graphic designer and would like to put a tool into the hands of their non-designer staff and be able to finally achieve some decent looking graphics. Whether that be for a bulletin, for the church website, or social media channels this does seem to be the obvious solution. Or is it?