With the addition of Instagram stories, there is more hype than ever for people to be on Instagram. Honestly, if your church is not on it, I don’t know if you are all in with your social media strategy. I’d make Instagram part of the top three, maybe even two, social networks your ministry needs to be on. With that in mind, I want to offer some statistics to help you make an informed decision on how to approach the platform if you so choose and how to best utilize it.
Church Social Media: Why Do You Do What You Do?
A few weeks ago the Facebook page I manage for our church was close to a milestone, 1,000 Likes – which for our smaller-medium size church is a pretty big milestone. I would not have thought about the milestone other than Facebook reminded me that on this day two years ago we hit 500 likes. We had come along way from 500 and were now 35 Likes away from 1000.
Some might see the Likes as meaningless numbers, however I see them differently. Every single Like on our page equals one person that has the opportunity to hear about Jesus and what we do at Fairborn UMC. Put into that framework, those “Likes” are incredibly important.
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Is the Twitter Quality Filter Going to Impact Your Ministry?
If you haven’t read the post by Meghan that came out on the Twitter update, catch it here. Many believe this is a result of the harassment on social media and the fact that Facebook’s feed is perceived to be better for users and for the company monetarily.
My first impressions of the new Twitter updates, I expressed in the comments section of Meghan’s post:
I think this could be a game changer if adopted, but people use Twitter because they don’t like Facebook’s newsfeed so I don’t see that part of the audience using it. But maybe the fear of your content not getting shared will have some churches do better on social media. Maybe.
I figured I should write a follow up article to Meghan’s on who I believe is going to struggle with this change to one of the most popular social media platforms out there. If you know a church, share this with them. I don’t want to see bad social media being done for organizations with such important causes.
Here is a list of types of church and individual tweets that the quality filter will hurt:
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Growing Your Email List Through Social Media [Infographic]
Social media is perfect for a church to use to start a dialogue, email amazing for engaging people when something is important. Separately, the two are great, but what if you combined the both of each into a uniformed, parallel strategy that would have a multiplier effect.
If done with dedication, can have a strong effect.
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Using Twitter For Recruiting [Infographic]
The infographic below was designed for businesses, but I believe churches have an even greater impact for this. Take this article and not only include how you can find the next staff person, but also a whole host of volunteers you will need to have to run a successful ministry. Imagine, the entirety of Facebook and Twitter with the ability to drill down to your community, and reach an audience that may want to serve passionately for your church.
Yeah, social media can absolutely be used for recruiting and you’re missing out.
Here are my favorite three points about recruiting on Twitter from the infographic:
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How To Be A Gmail Power User [Infographic]
Anyone here have an email problem. As in you have too much coming in and not enough time in your day to devote to everything you need to get done as well as communicate to people. These power user tips may help.
Of course, the real power user move may be just to do it.
Here are three of my favorite tips from the infographic below:
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