Social media is perfect for a church to use to start a dialogue, email amazing for engaging people when something is important. Separately, the two are great, but what if you combined the both of each into a uniformed, parallel strategy that would have a multiplier effect.
If done with dedication, can have a strong effect.
Here are my top three tips from the infographic below:
- The most spending for marketing last year was email and then social media with the numbers for 2016 are expected to be so much more.
- They have actually broken down how to impact your email list via social media. Looking at the numbers on the infographic, Facebook is cheap yet has high click through rates.
- The perfect tip from the infographic below is to email your subscribers about discounts and giveaways you are doing on social media because they want to support your brand and get these updates. Further, dedicate one of your welcome emails to promoting your key social media channels, explaining distinct value that the platform offers.
Do you have a combined social media and email strategy that you’d be willing to share?
[via Reach Mail]