A pretty logo or cool website isn’t enough nor is it effective without a brand strategy. Design without a purpose is simply a pretty piece of art. A logo is important, but it is only one component of your brand. Let’s begin by defining a few things.
Navigation, road networks, iconography, printing, and other technologies have helped the church advance. In fact, the church invented some of the tech used today. Technology enabled the spread of the good news in the early church. This is still true today. Being a tech-savvy church isn’t about being total geeks. It might help but it that isn’t what it’s all about. It is having some understanding of tech and wielding it in a way that enables reach and impact. In an earlier post, we looked at some excuses of tech-averse organizations. It would be worthwhile to look into how churches can overcome tech-aversion.
Since the very beginning, I have been pushing my other website ChurchAndMentalHealth.com to be forward thinking. So when I knew I was going to do featured images with every article, I needed to decide on the ratio. But I know that the biggest reason for featured images is the social media platform you plan to use. And seeing as Instagram is doing nothing but increasing in strength as well as being image-focused, I decided to make all of my images Instagram-friendly.
This allows me to capitalize on these landscapes as well as make my blog image forward. So I’ve decided to take specific intentionality with these images and therefore I wanted to share my idea with you. So much so that I’m just giving you guys the Photoshop file below for free. Enjoy it, have fun making content with it.
I am someone that loves to check off boxes and get stuff done. In youth ministry, I STRUGGLED with this because ministry with kids is always in flux and never-ending. Even students who say yes to Jesus need to get into discipleship and potentially student leadership. It was hard for me because I never could say I got stuff done.
This applies to blogging too. It’s all about productivity. Currently, I have to write an article for ChurchandMentalHealth.com by Wednesday because I have given myself the task of writing at least one article every week. I’ve also committed to at least four articles for ChurchMag every month, this article is the first for March. I need to finish a PowerPoint presentation on creating a Drug-Free Workplace for work that is due by March 10 and requires a bit of research. This is amongst spending time with my wife, kids, and self-care with working out and video games.
How do I determine what needs to get done?
As a ministry, church, or non-profit organization, reaching people with your message is probably of the utmost importance to your vision. Whether you are engaging with a congregation through video announcements, teaching a message or series via social media, or advertising an event or fundraiser, the presentation is paramount. With this in mind, consider a few statistics from Roar:
- 46.1% of churches surveyed say that social media is their most effective method of outreach, compared to knocking on doors, newspapers, tv, and radio ads.
- 73.49% of high schooler ministries surveyed use social media.
Canva is an online drag n’ drop design program. Either through its an app for Android or iOS or through the web portal you can choose from thousands of pre-designed templates for various layout needs and simply edit with a massive library of fonts and graphics till your heart is content. Should I Use Canva? It is mostly free! There is also a premium version.
This makes it especially enticing for churches and church communication teams that don’t have the budget to hire a professional graphic designer and would like to put a tool into the hands of their non-designer staff and be able to finally achieve some decent looking graphics. Whether that be for a bulletin, for the church website, or social media channels this does seem to be the obvious solution. Or is it?