As a ministry, church, or non-profit organization, reaching people with your message is probably of the utmost importance to your vision. Whether you are engaging with a congregation through video announcements, teaching a message or series via social media, or advertising an event or fundraiser, the presentation is paramount. With this in mind, consider a few statistics from Roar:
- 46.1% of churches surveyed say that social media is their most effective method of outreach, compared to knocking on doors, newspapers, tv, and radio ads.
- 73.49% of high schooler ministries surveyed use social media.
These statistics tell the story that organizations are rapidly moving a lot of their marketing and promotional projects to social media, where it seems to be having a tremendous impact, particularly with the younger age demographic. Now, consider a few additional statistics from Business 2 Community:
- Since the inception of Facebook-live, there have been more than 3.5 billion live videos on Facebook, watched by over 2 billion people.
- YouTube has 9 billion active monthly users, with more than 30 million people watching daily.
- Video viewing was up 40% in its first year of availability on Instagram and 80% in the year following.
- 96% of online American teens watch YouTube videos.
Based on these statistics, it seems that if you want to grab someone’s attention and have your message be heard on a broad scale, then video marketing on social media channels is a great place to start. But how do you get started with video marketing for your organization? Here are four easy steps to follow!
Step #1 – Develop A Strategic Plan!
Video marketing can look different, depending on who you are and what you want to accomplish with it. By taking the time to develop a plan or strategy, it will take a lot of the guesswork out later on when you are creating. For example, certain social platforms have maximum video lengths and other similar parameters that need to be met in order to post video content. Decide where you will be featuring your videos, and do homework on their requirements so you are sure to meet them.
Another thing to consider within your strategic plan is your target audience, and what you will be trying to accomplish with your content. An organization focused on short promotional videos will have a plan that may look a lot different than someone wanting to start a daily Bible study vlog, so this is key to identify early on and be able to set the stage for success!
Step #2 – Create Amazing Content
While this step may seem pretty obvious, one of the major problems that a lot of people face when they first jump into video marketing is not getting in front of the camera! Because video can sometimes be viewed as intimidating or stressful, people are often hesitant to jump into content creation.
While you should take the time to plan, script, and prepare…part of the process if just jumping in and getting started creating. Many people don’t have awesome first videos, and it takes them a while to get comfortable, but that is perfectly OK! Practice, practice, practice! The secret, though, is to start. For those that are still too camera-shy to make filming happen or don’t really want live person content, consider starting with a promotional video that is created with images, animations, or word art. Renderforest video maker has some amazing ideas and templates to help you get started with a fast and affordable option for professional, high-quality videos!
Step #3 – Post, Share, & Watch
Once you have your first video all created and ready to go, get it uploaded to the places your strategic plan outlined. Social media channels are an excellent option, as well as your organization’s webpage. Once posted, be sure to share it with anyone you can! Talk about the content any chance you get and encourage people to check it out.
Ask friends, family, staff, and neighbors to watch it and provide you with feedback or suggestions. Watch it yourself too, taking time to make note of things you did well, or areas where improvement might need to be made. Keep a list of your own notes, and those from others, to refer back to when creating your next video.
Step #4 – Track Results & Grow
Just like any other kind of marketing, it is important to understand what places are getting the most exposure and return for your investment. To understand this, tracking key metrics will be essential. Things like what media outlet is bringing the most views, what time of day is the most watched, and what type of content gets the most interaction by viewers are all places to consider.
Some people even look at metrics for guidance on small things, like the addition of a new intro or outro to their videos, color changes to their fonts or backgrounds, and how long their videos should be. Whether you track a little or track a lot, growing your video marketing presence and skills will happen as you begin to understand what your audience loves to see and then tailoring your content to this.
Once your organization takes the leap into video marketing, you likely will wonder why you waited so long! Video marketing truly is a valuable and versatile tool for churches, organizations, ministries, and not for profits who want to get their message out to the world. So what are you waiting for? Dig way down deep and tap into your amazing inner creativity, and then head on over to Renderforest to check out some of their example videos for inspiration. While you are there, see for yourself how incredibly simple it can be to produce your first high-quality promotional video and take your organization into the video content marketing world today!