A really cool idea for advertising?
Offering ‘cold zones’ where a WiFi blocker makes sure there’s no WiFi in a radius of 5 meters (a little over 16 feet).
Will this become a new trend?
KitKat has built ‘ads’ like this throughout Amsterdam (The Netherlands) last month. Now you can finally enjoy your KitKat without getting interrupted by texts, phone calls, tweets and Facebook updates.
All you have to do is visit Amsterdam 😉