What does logo and brand design for churches in 2020 look like? This article is going to explore the most recent trends for logo and brand design as well as the relationship between these two distinct parts of your church’s marketing strategy. I also want to explore important factors that you need to take into consideration with your logo’s design specifications.
A pretty logo or cool website isn’t enough nor is it effective without a brand strategy. Design without a purpose is simply a pretty piece of art. A logo is important, but it is only one component of your brand. Let’s begin by defining a few things.
We’ve done it. We’ve officially turned LEGO into a real-life product. Not a viable one and certainly not cost-efficient, but it worked. This is the perfect advertisement for LEGO Technic, but it is also targeted for kids, when in fact it is the parents that will probably buy it.
Here is the video showing the device working and afterward is how to make it. (Because we all have the cash to make it.)
Being a worship leader wasn’t something I chose to be, it was quite literally thrust upon me when I was in high school when our youth worship leader needed to step down for a season to focus on some familial responsibilities. I had grown up in a musical family and had formal training in vocal performance but had only been playing the guitar for a couple of years and had no real experience in what it meant to lead a band, let alone select songs that worked well together and organize a practice. Through a lot of trial and error, coaching, and the grace of God I was able to slowly develop an understanding of what it actually meant to be a lead a group in worship. Spoiler: It’s more than just singing songs. So what does the responsibility of an average worship leader look like?
One of the exercises my companies does quite regularly is to identify the actions that the best customers and users take. They call this a perfect customer profile and this means they look at those who use their product the most, what activities and characteristics they share now and what interactions they had along the way. This helps highlight trends between the more regular and top spending customers. I believe there is some value in applying this to the Church. Let me explain with a couple of examples:
ChurchMag Senior Staff Writer Chris Wilson joins us again!
(Be sure to catch last week’s episode as we talk about email newsletters.)
This week we talk about culture within an organization. Whether it be a work culture, church culture, basically the culture within any organization of people. We hope you enjoy the discussion — we sure did! 😀