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ChurchMag / Creative / Gotham: Is It The New Helvetica?

Gotham: Is It The New Helvetica?

Gotham: Is It The New Helvetica?

September 10, 2012
by Jordan Wiseman

Gotham, a font designed by Tobias Frere-Jones in 2000, has gained a lot of exposure in recent years for it’s clean, modern look rivaling Helvetica.

It’s popping up just about everywhere these days.

In fact, in a few years, I imagine it will have the same status in the graphic design community that Helvetica holds: timeless, clean, and just plain awesome.

Check some great logos featuring Gotham below:

Do you think Gotham is worth the hype in the graphic design community?

Which do you like better — Gotham or Helvetica?

[via Gotham Logos on Tumblr]

Jordan Wiseman

I'm a student, graphic designer, and coffee addict. I currently am a multimedia artist at Lima Community Church in Lima, OH and get to work with the coolest people on the planet.

Category: Creative, Design

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  1. Jonathan Assink says

    September 10, 2012

    I like it, it has a softer and warmer feel to me than Helvetica, but I by no means have any problems with the mighty and powerful Helvetica. Helvetica remains, to me, the safest and most practical “go-to” font for many projects. The starting point or baseline to judge other designs from.

    Reply
    • Eric Dye says

      September 11, 2012

      Agreed. Plus, the price tag is a bit of an ouch for your everyday kind of person.

      Reply
    • Jordan Wiseman says

      September 11, 2012

      Absolutely. If I owned Gotham, I would probably be using it more than Helvetica, but I just can’t justify dropping $300+ on a font.

      Reply
  2. Paul says

    September 10, 2012

    No way will this be a Helvetica with it costing $69 or more. Though it is nice looking.

    Reply
    • Jordan Wiseman says

      September 11, 2012

      Definitely. I personally like it a bit better than Helvetica, but the price tag puts me off.

      Reply
  3. Jimmy Pautz says

    September 10, 2012

    I really like this font. If it can be made more readily available (cheaper or free) I think it has potential. I’m not a huge helvetica fan, but gothum is sweet.

    Reply
    • Jordan Wiseman says

      September 11, 2012

      Agreed.

      Reply
  4. Dustin W. Stout says

    September 12, 2012

    The name alone makes it awesome– but the price tag, not so awesome. I still like Helvetica better, and Helvetica Neue even betterer! 😀

    Reply

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