Before I started my blog, I did a lot of reading and research on blogging. I wanted to be prepared, to avoid beginner’s mistakes (I made my share of those anyway by the way).
One of the advices I constantly came across on all big blogging blogs was this one:
If you want to build traffic, you have to post every day.
Being stubborn, I decided right away that every weekday would work just fine for me, because the weekend is family time for me.
And in all honesty it has worked well.
For the first year of my blog, I did post almost every single workday and my stats were constantly improving. But then I started a second blog and I got a book contract and life in general happened, so I started to post less. The last few months I’ve averaged about three posts a week.
The amazing thing was that it didn’t affect my stats, my page views were still going up. I was really wondering how that could be, when I saw Michael Hyatt announcing he would be posting less as well. His reason was that he’d done a survey asking his readers about their ideal blogging frequency and they voted with for three times a week or less, with an overwhelming majority.
And he’s not the only one.
There seems to be a trend for posting less and to be honest, it’s one that doesn’t come as a surprise to me. As a blog reader, I am overwhelmed by what shows up in my RSS Reader. Of course I could cancel a few subscriptions, but then I’d also miss out on the good stuff that’s hidden in the avalanche of blog posts. I for one wouldn’t mind when some of my favorite blogs posted a little less, so I could keep up better and actually have the time to implement their advice.
As a blog writer, having to post less frees up my time for other things, like writing books. Also, it helps me to keep the quality of my posts up, because I don’t have the constant pressure of having to come up with topics to blog about. A third reason for me to blog less than five times a week is that I tend to write longer posts. Five of those a week would be too much for anyone to read, so my actual influence would only go down. And last but not least: posting less gives me a little more time to promote these posts well on social media. If you post daily, you only get to tweet once or twice about a post before it becomes annoying.
This doesn’t mean blogging less is the solution for everyone or will work for everyone though. You may wonder about the frequency of posts here on ChurchMag, for instance as, we post several posts a day. I think that is different though because ChurchMag is a very diverse blog, which covers many topics, posts many different types of posts, has a lot of short posts or stuff that’s purely visual and has an equally diverse readership. People can pick which posts to read, not all of them will be interesting to everyone.
[Editor’s Note: About three months ago, we decreased the number of posts on ChurchMag we posted each day for reasons. It is certainly a trend that’s effecting the entire web.]
I think the blogging frequency is something to be experimented with to see what works. If you have a strong content-driven blog, posting less may actually work very well for you, but with a more diverse blog, you may have to post even more than five times a week. Just try to see what works best, and remember, quality wins over quantity every time.
As for me and my blog, I’m quite happy with posting less and I’m very curious to see if this becomes the new norm in the blogging world.
What do you think, would blogging less work for your blog?