Facebook is by far the overall leading social media network in the game and has set the standard in how to do so many different things: from making money through online in-house advertising to handling users private information. Yet, even the top networks are not doing everything right.
One glaringly absent feature in Facebook that they have just recently addressed is the ability to schedule posts for Facebook pages. This ability to provide content while not necessarily having just previously typed it into the textbox gives users flexibility, schedulability, and a larger power to impact their audience at peak traffic times.
Here’s how to schedule a post:
Unfortunately, the issue may be mute because truly savvy social media people have been scheduling posts on Facebook for a long while.
Here are three reasons Facebook wasted there time:
- Third-Party Clients Offered This Years Ago. When Facebook created Pages and made the API public, one of the first things that third-party companies like Tweetdeck and Hootsuite did was integrate scheduled posts. It is already an industry standard to do so.
- Third-Party Tools Are More Robust. Why give up third-party apps that integrate Facebook, Twitter, and a host of others to individually visit Facebook? Come on Facebook.
- New Users Will Hardly Schedule Posts. If we are honest, generic and new users are less likely to schedule posts because they are still learning the system and looking to see if social media is going to be valuable to them. The power users who would use this feature have long since moved on. Too little, too late.
What other Facebook features are they lacking that they should better be spending their time on?