I’m sure we’ve all seen our fair share of terrible logos in our days, and each one is just as cringe-worthy as the last.
For me, though, it hurts even more when I see a church that has a logo that’s borderline atrocious, because to me, a logo is the first thing seekers may see when they hear about the church through modern outreach mediums like a web site, social media, or advertisements, brochures and other print material.
Church logos should be inviting – and leave people wanting to know more about this place they’re hearing about. Just like a business works to perfect it’s brand or corporate identity, a church’s logo should also be synonymous with what the church stands for, and should make people feel invited as much as a handshake on Sunday Morning does.
Here are a few things to consider, which can help make sure your church logo isn’t abysmal: