Brian Clark, from the very famed CopyBlogger, has released a new site and doc sharing his thoughts on Authority and the rules of it in terms of online: AuthorityRules.com.
The 10 rules he outlines are:
- The Winning Difference
- Don’t Sell… Teach
- Cornerstone Content
- Headlines and Hooks
- Win Friends to Influence People
- The Money’s in the List
- SEO Matters
- Code Google Loves
- Design Makes the Site
- Tend Your Tribe
It’s available by PDF here as well. It’s worth a read and I’ve already gotten one or two things out of it. There’s something simply powerful of leveraging it successfully and effectively online. It works.
Mikes says
Hey I saw this in problogger as well! A good read indeed!