I recently spoke with a pastor of a church who is diving into new media even though he self-admittedly does not “get it.” He feared consuming large amounts of information that did not matter to him. This seems to be a common barrier to becoming more active on Facebook, Twitter, and more.
As we spoke I looked around his office admiring the hundreds of books he had on the shelves and it occurred to me that he was giving the same “weight” to the information on Facebook as he does to the books on his shelves.
I’ve noticed this similar pattern with sharing the power of using an RSS reader (those skeptical often talk about RSS like managing another email account) even though there are similarities the weight issue again surfaces.
I see about 300-400 new posts come into my RSS reader (my favorite on the iPhone right now is Reeder), but on average “read” around 20-50.
Two quick and easy ways we can help others overcome the “content weight” issue:
[Read more…] about The Challenge of Treating All Content Equally