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Benjamin Smith

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Using Yoast SEO to Optimize Your WordPress Blog


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I have been using Yoast SEO a plugin for WordPress to guide me through optimizing pages and post for search engine optimization for years and though there are plenty of guides out there on how this works, it takes a lot of time and research to fully understand and take advantage of this amazing tool for WordPress. So nothing new under the sun here, but I am going to try to give you a simple process of how best to use this tool and optimize your blog and pages for search.

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Why is Graphic Design Important to Church and Ministry?


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It’s very easy to see in the world of business why graphic design is important when rolling out a product or service. A recent study by Etsy a website where individuals are able to sell products they create found that 90% of purchasing decisions were influenced by the product image. Another study showed that two-thirds of buying decisions by consumers are based on the design of the packaging of a product. But why is this and how does this impact churches and ministries?

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The Formula for Successful Ideas


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During the course of World War II, both sides of the conflicts were iterating new ideas at a fast rate. All of these new inventions and ideas whether successful or not were trying to gain an advantage over the other. Many of our modern conveniences and technologies can trace their origins back to this time in human history.

Geoffrey Pyke was one such Allied scientist/inventor who came up with many ideas for new inventions for the British that were, for the most part, proved impractical. Like the time he suggested that because of a shortage of steel that the British build a 2 million ton aircraft carrier out of ice. And to accomplish this he also invented a new material called Pykrete a mixture of ice, sawdust and wood chips that was harder than concrete and able to withstand melting longer. The British took this idea so far as to develop a prototype ship on a northern lake in Canada that remained unmelted for three summers. But as it turned out it was still not cost effective to build.

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It’s Time to ReThink the Connection Card


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Easter 2018 is over and it’s time to collect all those connection cards and begin the process of following up and plugging people into the church. Your card like many churches probably has a field for name, address, phone number, email, names of spouse, kids, ages, questions about marriage, or about being single– so many fields. And let’s just be honest, all of that is a little overwhelming. It’s true this information is very important to target your guest with the right follow-up, however, did you know that the more information you ask for, the fewer chances you have of capturing this information?

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Your Church Facebook Marketing Strategy


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I have created a sample marketing strategy to help your church use this amazing platform called Facebook. This is certainly not a comprehensive strategy and I would be glad to consult with any church on their marketing strategies, but here is a good start at taking your Church’s Facebook presence to the next level.

Summary

This is going to be a very simple strategy with one goal in mind: to build awareness of your church in the community and the surrounding areas and to convert Facebook likes and followers into church guests, all using the platform of Facebook

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