I recently wrote a blog post titled, Should I Use Canva for my Church? And to be honest it was hard for me to write that post as a professional graphics designer. Here is why: because graphic design is becoming a commodity that anyone can do at any price, and the industry has become a race to the bottom. But it was also difficult because of my personal insecurities as a designer. I have a lot to unwrap here so let’s get right to it.
Canva is an online drag n’ drop design program. Either through its an app for Android or iOS or through the web portal you can choose from thousands of pre-designed templates for various layout needs and simply edit with a massive library of fonts and graphics till your heart is content. Should I Use Canva? It is mostly free! There is also a premium version.
This makes it especially enticing for churches and church communication teams that don’t have the budget to hire a professional graphic designer and would like to put a tool into the hands of their non-designer staff and be able to finally achieve some decent looking graphics. Whether that be for a bulletin, for the church website, or social media channels this does seem to be the obvious solution. Or is it?
As a Church Staff Designer or Volunteer, it can be difficult to get a budget for design software and resources for creating the church bulletin, social media post, blogs, and even audio/visual content. Over the 10+ years that I have been working in the creative industry, I have seen changes in the monetization of resources and software. Now instead of dropping $2,000 on new Adobe software every year, you can pay a low monthly fee instead and it comes with so much more. And changes in how stock assets are priced or not priced. Here are the top 5 resources that I would recommend for the budget conscience church staff or volunteer designer.
I have been using Yoast SEO a plugin for WordPress to guide me through optimizing pages and post for search engine optimization for years and though there are plenty of guides out there on how this works, it takes a lot of time and research to fully understand and take advantage of this amazing tool for WordPress. So nothing new under the sun here, but I am going to try to give you a simple process of how best to use this tool and optimize your blog and pages for search.
It’s very easy to see in the world of business why graphic design is important when rolling out a product or service. A recent study by Etsy a website where individuals are able to sell products they create found that 90% of purchasing decisions were influenced by the product image. Another study showed that two-thirds of buying decisions by consumers are based on the design of the packaging of a product. But why is this and how does this impact churches and ministries?
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