For many Christian organizations and churches, branding means creating a logo and using that somewhat consistently. Obviously, creating a consistent and recognizable brand involves way more.
Everything you communicate—your website, your printed materials, the letters and emails you send, the promotional materials you use, anything—should embrace the brand’s identity. There cannot be a different use of the logo for instance (different colors or proportions, a different placing), or a message that doesn’t fit the core identity. [Read more…] about The Most Undervalued Branding Element