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ChurchMag / 2015 / Archives for July 2015

Archives for July 2015

How to Preserve Your SEO When Rebranding


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Perhaps you are aware that rebranding is not an easy task. Apart from all the legal, creative and repositioning headaches you will no doubt have to deal with, you must also ensure Google is OK with all of this.

A lot of what marketers do is connected with building online visibility and brand recognition, and if this is not done the right way, a transition to a new domain and name may put all of this at risk.

If you wish to change the name and logo of your company as well as your website, keep reading.

[Read more…] about How to Preserve Your SEO When Rebranding

Social Media Fails: United Breaks Guitars


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The whole idea behind studying history is to learn from mistakes from the past and not repeat that. With that in mind, we’ll discuss some famous social media fails in a short series to see what we can learn from companies, organizations, and people who got it spectacularly wrong.

Our first example is almost ancient considering how long social media have been around: it’s the infamous 2009 case commonly known as United Breaks Guitars.

Here’s what happened: country singer Dave Carroll’s guitar got severely damaged on a United flight. When his complaint was met with indifference and the negotiations lingered for nine months (!), he went public and recorded an epic YouTube video.

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The Optimal Length for Social Media Updates [Infographic]


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Sure, you can post whatever your heart desires on social media, but if you’re serious about getting engagement, you may want to study this infographic. It shows you exactly what the optimal length is for social media updates.

And not just that, it also shows you the optimal length for domain names, hashtags, blog posts, blog titles, and even subject lines for emails.  [Read more…] about The Optimal Length for Social Media Updates [Infographic]