This is perhaps one of the biggest paradigm-shifts in thinking that can occur as you begin to leverage social media more in your ministry.
The simple fact is that your congregation, your students, those that you minister to, are spending more time online than in front of you and the pulpit. If this is the case, then why don’t you have a better integrated approach to the use of social media?
Instead of waking up Monday morning and thinking about how to use your blog as a vehicle for continuing your teaching that you left them with on Sunday, why not plan your sermon, message, and teaching with the blog already in mind?
Why not plan your strategy with social media and your blog not as an afterthought but as a critical component?