Having read many ‘too good to be true’ tips and trick on monetizing anything via social media, I’m a little weary when something is presented as ‘the next big opportunity’.
This infographic shows the opportunities YouTube offers. One little sentence struck me:
“20% of respondents are making a full-time living from YouTube activities”
Now we all know how popular YouTube is and not just within one age group (though young people certainly favor this social medium). But 20% out of a little over a 100 respondents making a living off their YouTube income, that’s a lot.
Could YouTube really be ‘the next big thing’ then?
[Click for Larger]
What do you think: Is YouTube really an opportunity or is this 20% an exception?
[via FanBridge]
Chris Huff says
Not many people make a living solely from YouTube. This study is definitely not an accurate representative sample of YouTube content creators. I have no doubt that many people make a decent living off of making videos, but it’s no where near 20% of people who try.
Rachel Blom says
That was my feeling as well, that this percentage had to be much lower…
Andy says
Earlier in the infographic it says “We surveyed over 100 funded and un-funded channel owners . . .”, then the graphic below that states “26% of the respondents have funded channels.” That leads me to believe that the 20% that make a full-time living from YouTube are from the group of 26% surveyed that are considered “funded.” So 6% of “funded” channel owners can’t make a living off of that.
Still, the fact that anyone can make a living completely from YouTube activities indicates some significant changes to the mass media industry. A broader survey of the various amounts people make through “monetization” of their videos would be interesting to see.
Rachel Blom says
That’s an interesting observation you make about the funded and unfunded channels. It shows once again how careful you have to be with interpreting data, especially coming from a non-objective source. Still, as you pointed out as well, even if the stats are skewed, the fact that people do make a living off YouTube shows a change in social media.