‘Online, Streaming, Facebook live, YouTube Premiere, watch parties.’ All fabulous new words that have become part of the church world fast. As churches around the world are streaming collectively, we are learning a lot of interesting things. One of the elements coming to the fore is that doing online church the same way we did in person church doesn’t engage our online congregation in the same way. Now we have to wrestle with how to boost online church engagement.[Read more…] about Boost Online Church Engagement; Unleash Some Creativity
Marques Brownlee is a YouTuber known for his engaging, honest, and informative tech reviews of new products. He’s a bit of a hype man for Elon Musk at times and seems to always be at the forefront of tech talk. But he recently did a video a little outside of his brand which was a fun look at how YouTube does compression on their videos. Here the question: “What happens when you re-upload a YouTube video?” Still engaging, honest, and informative, but honestly kinda cool too.
Anyone here ever had one of those God-ordained moments where you are stressed, to the point of it maybe being visible to people, and you are given your answer through prayer? This may be audible, maybe there was a light from heaven, but definitely peace and clarity of what you need to do next?
I got that.
A week or so ago, I had one of those moments in the car while driving and praying, I received that moment of, “I think it’s time to let the YouTube channel go away.”
I’ve said it before and I’ll say it again, “If you create something well, do it to the best of your ability.” Creating video is hard enough, getting that video noticed is even harder. I’m not a fan of “hacking this platform or that platform” and while the video’s title below gives off that vibe below, I actually think the advice given is important.
Is it revolutionary, earth-shattering, or “the hidden secret?” No. You have to create something great first. But after you have uploaded that amazing work, these ideas are important to consider once the content is done. The video below is where you need to start!
Let’s start with a quick recap. Developing a church communication strategy starts with a clear why, well-considered overarching messaging and great regard for the audience. The next consideration will be on the platforms. That is, the mediums you choose to communicate with your audience. Again, your choice of communication platform must be done with care. In this post, we’ll look at a few factors to consider when choosing channels to communicate through.
There’s more to church live-streaming than which encoder you use and what transition you take between shots. Sometimes, you have to make decisions that are “no-brainers” on the surface, but turn out to be much more complex in practice.
Here’s an example.
A lot of churches use YouTube for church live-streaming. It’s got a lot of advantages. There’s a huge audience there and best of all, it’s free.
So, for church live-streaming, it seems like the answer to all your problems, but there’s something that happened recently that may prove it’s not.