When I look at creating a social media platform, I avoid at all costs going for a cookie cutter strategy. There are “experts” out there doing analysis of data they have received from their top end companies which are backed by whole teams designed to create content, respond to social media interactions, design the perfect social media account. This is great if you have those teams and that money.
ChurchMag does not. They have me, a small budget that we haven’t even come up with all of the line items yet, only 3.5 hours a week of my time that I talked about in the previous article in this series.
In this article, I will share with you first what changes I have already been making. Further, I want to explore some qualitative results and quantitative data that is influencing where we will be transitioning this month within our social media platform. Finally, I will share my two cents in frustration that has been experienced so far with social media.