Social media used to be free. But with popularity, paying for server space and bandwidth, and IPOs, the companies need to make money. Now “paid to play” is the model many social media model most networks are doing. People were upset, but it’s a natural progression.
So is it worth it for churches? Yes. Yes, yes, yes, yes, yes. Yes!
Here are three points from the infographic below for you to consider.
- By far the most ad dollars spend in 2014 was on Facebook. By the way they do marketing, this means that your ads will cost a little more to be more effective.
- Consider mobile when doing your ads. All three platforms shown below are using mobile as a priority.
- The goal of ads is to not only get fans/followers or traffic, but to also engage people and show off what you have to give. Churches, what do you have to give?
Does your church buy into paid social?