The Razorfish Consumer Experience Report is a wealth of insight and data for those interested in understanding more deeply the “going-ons” of the social web experience.
It’s pretty much a must-read for some good thought-provoking ideas about connecting with consumers and the end users. There’s some really good stuff here for the Church and how we do online ministry.
There’s also a really good section on Facebook engagement.
It’s got some nice looking pictures too. That always helps. Here’s a drop from the intro: