The Razorfish Consumer Experience Report is a wealth of insight and data for those interested in understanding more deeply the “going-ons” of the social web experience.
It’s pretty much a must-read for some good thought-provoking ideas about connecting with consumers and the end users. There’s some really good stuff here for the Church and how we do online ministry.
There’s also a really good section on Facebook engagement.
It’s got some nice looking pictures too. That always helps. Here’s a drop from the intro:
The rise of search as a primary mode of navigation, the widespread adoption of Web 2.0 features and technologies and the noticeable uptick in mainstream social media usage have
fundamentally altered the consumer landscape—fracturing it in ways that we couldn’t have imagined just a few years ago. As our design team explains in our Razorfish Digital Consumer Behavior Study, today’s consumer is more technically adept, open for experimentation and—most importantly—active than ever before.For brands to remain relevant in this environment, they will need to adapt to both emerging technologies and shifting consumer behavior without delay. Those who will succeed need to act more like publishers, entertainment companies or even party planners, than advertisers, such as Nike who recently scored a major coup by hosting a global “Human Race.”
Brands will need to create content that engages and “reaches” consumers across channels, provide valuable services over mere advertising and master an increasingly complicated and expansive content distribution model. And, of course, they will need to rethink the way they create relationships (or conversations) with consumers before it’s too late.
You can read the online version here or you can download the full deal here. I’d suggest the latter, and make it a “group” activity with your leadership team or online ministry team.
Or anyone else!
Ancoti says
Thanks for the heads up. Looks like interesting reading, now to just find some quiet time to do so.
Phillip Gibb says
downloading as I type
human3rror says
word up.
human3rror says
it is a big read, that is true.