If you are like ChurchMag, Google is important to your site. At times, 60%-80% of our traffic comes from someone searching for something Christian and nerdy/techy. If you are trying to get the most out of your website presence with search engine optimization (SEO), be careful that you do not try to game the system and in fact penalize yourself further reducing traffic from your blog.
Google is constantly changing its search algorithm for a better experience for everyone. Right now, the big push is for mobile search to improve as they just recently had more mobile search than desktop search for the first time ever. So, if your website is not mobile-friendly, expect to have SIGNIFICANTLY less traffic soon. And the traffic you do get, expect your viewers to be mad about the terrible experience.
Nothing says don’t come to our church like a terrible website you visit before determining where to go.
Perhaps you are aware that rebranding is not an easy task. Apart from all the legal, creative and repositioning headaches you will no doubt have to deal with, you must also ensure Google is OK with all of this.
A lot of what marketers do is connected with building online visibility and brand recognition, and if this is not done the right way, a transition to a new domain and name may put all of this at risk.
If you wish to change the name and logo of your company as well as your website, keep reading.
SEO is a fickle little mistress that if you let it, will dominate how you blog and ultimately operate a digital ministry. Yet, if you say “content is why I blog,” but ignore it, you may find yourself writing for an audience of one. And while that one may be God, which is great, it doesn’t do much for the Kingdom in an evangelistic and discipleship role. So we must play the game.
With that being said, I have isolated three tips which will be easy to implement for your church or personal blog to get a little more traffic:
The digital world is ever changing and even Google who has been at the forefront since the Internet became popular has found itself needing to regularly change with the times. 2015 is no different with more results coming up on mobile, more competitors having better results, and needing to fight off anti-competitive claims worldwide. But if we are being honest, they have defined what it means to search.
And it is in this definition that churches can find a huge resource if they know how to navigate it well.
For years we’ve been saying that church, ministry, and nonprofit websites need to be mobile-friendly.
Up until now, we’ve been preaching this kind of web design from a practical perspective. More and more people are accessing the Internet outside of the PC desktop environment by using their smartphones and tablets, so having a mobile-friendly website—or as we often say, responsive—has become more and more important.
What’s the point of having a website if it isn’t accessible?
This makes sense to most, but it hasn’t been quite enough for some organizations to rebuild, redesign, and launch a responsive website.