Don’t let the title and the blue Twitter bird on the cover of this book deceive you (as it did me) into thinking this book is about social media, or brand marketing through social media.
It’s not.
That doesn’t mean it’s not interesting, but the title did make me expect something else.
Twitter is Not a Strategy is about brand marketing: positioning your product, service, or company in the market as to successfully distinguish yourself from your competitors. It’s certainly a much discussed topic in the last years with the rise of social media and digital technologies in general, and the perceived end of the era of TV and printed ads. How can brands successfully position themselves in all this noise? [Read more…] about ‘Twitter is Not a Strategy’ by Tom Doctoroff [Saturday Morning Review]