Thoughts? Take a look:
It’s pretty funny some of the comments from a number of people who apparently hate the change.
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[…] This post was mentioned on Twitter by Kevin Cooper. Kevin Cooper said: Latest from @8bit Starbucks Updates Their Logo, Brand http://ow.ly/1aKjOM […]
Jimmy King says
What I thought particularly interesting was that this is the only logo change they’ve had that wasn’t marked by a significant event.
Eric Dye says
The comments are hilarious! Such passion over a logo. You would have thought they had changed something important … like their coffee.
When you get as big as Starbucks, you can do things like remove your name from your logo.
I like it. Minimal. I wish I was in the States to go see it in person!
Josh Wagner says
About the name removal: I agree, they don’t need their name anymore, everyone knows who they are. Nice and clean.
Personally, I like the previous logo a bit better, but that’s probably because I’m used to it. Hey, it’s a better change than what Gap did…
brett barner says
It’s ok. It won’t inspire me go there any more or less. It’s weird because I always felt the ring was more of their logo than the mermaid.
Phillip Gibb says
I had to go and find the old logo to see what had changed not that it means much to me because there aint many Starbucks in SA.
Personally I think that they need to remove the whole mermaid image it does not really have much to do with the brands personality.
someone is going to shoot me now …
Eric Dye says
It’s a mermaid?
(I can hear the lynch mob coming after us, right now!)
austinklee says
I really like the direction they have taken the logo..as well as the brief glimpse of the other side of the cup. As long as they keep the coffee strong and hot I’ll keep buying it!
Jordan Wiseman says
I like it. I’m always hesitant to change when it comes to companies though. I really liked their old logo, but I think this shows how they will be moving forward in the future.
Brian Alexander says
After listening to Louie Giglios last talk from Passion 2011, which I blogged my notes (like in my name above), I started thinking about names and branding. I will most likely write a blog about this son.
A lot of companies are headed or already have headed in this direction. Logos without text, names, etc. Think about it. Nike. BMW, VW (The Beatle car company), McDonalds, Twitter, Apple, etc. When you see those icons/symbols you know that the company is. When companies like these get as big as they do they no longer require a “name” or text including the logo. It’s interesting. I’ll write more about this related to Christianity soon.
brett barner says
Yes, but BMW, VW, McDonalds, and Twitter all still use their name or text in their logos and branding. I’m not arguing with what you’re saying because I agree with the thought that if you can brand without text, it carries weight, but that doesn’t mean your brand’s ultimate goal is to drop the name or text. Look at companies like Google and Amazon or Microsoft or American Express. Their logos are their names.