This is just a partial post. Find the whole article at Churchm.ag
This week, we are looking at social media strategies to improve our views and interactions with customers. Facebook provides a unique opportunity for businesses that no other social media can offer. You have the possibility to connect with over 800 million Facebook users with location-specific content and creative fan pages. The best way to improve viewership and interactions with your content and have them share it with their friends is to know what the viewers and fans are interacting with. Facebook’s Page Insights can give you the data you need to improve your social media presence.
Go for More Than Just Fans
While the number of fans that like your Facebook page is important, that is just the beginning of measuring how many people are using your Facebook page. With the new Facebook Insight, you can look at how many people are interacting with your page, how many of their friends are seeing your Facebook page, and location-based demographics of all of these people. This is perfect for measuring the potential audience that you can have as well as a huge tool for those that want to advertise to local people. If you are looking to invest a little money on Facebook ads, take a few months to measure and evaluate these numbers and see how the advertisements work out.
Creating Custom Landing Pages
Currently, Facebook is the only one of the top social media networks with the ability to create custom designs and content on their site. This has the power to inspire, invite, and set you apart from the competition also using Facebook. At the same time, use this to promote other websites by bringing in content from your blog and linking to other online social media sites. One example of a company using this very well is Starbucks, who has interact welcome pages, coupons, and videos for all viewers.
Rachel Blom says
I’ve had a FB page for some time and while the number of fans is slowly growing, it’s hard to realize true interaction. Even when I ask a question or put up a poll, I don’t get much response. I honestly have no idea what the ‘trick’ is to get people to reply and respond…One thing I have noticed is that it’s important to post to FB manually, because if you post via automated posts or plugins Facebook doesn’t show your updates as prominently…Have you seen the same thing?
Anonymous says
Yes, auto posts are much slower because they only check every other hour or so. But it’s better than the ten or so times I have forgot to post… as for interaction, I think it takes time, personal touches, and being active yourself. This very comment will make me go check out your facebook site once again and leave a comment somewhere. The golden rule still applies: Do unto others as you would have done unto you.
Rachel Blom says
It’s not just that auto posts are slower. Problogger wrote a post about it that he did some experimenting and found out that autoposts are somehow ‘penalized’ in FB’s algorithm and show up in less updates. He could see a huge difference in likes and replies between autoposts and manually posted updates…(tried to find the post but his search options are horrible because you don’t get a list of posts but the whole posts – no way to quickly scroll through them). That’s why it’s better to manually update to FB.
As for your second comment: I don’t actually visit other FB pages that often. I will reply or respond to something in my stream but I don’t visit the pages spontaneously…So why would others actually visit my page? I’m guessing they have the same strategy, which means that landing pages and stuff are only partially useful…right?
Anonymous says
Wow. I couldn’t find the post either… Agreed for the landing pages. But one trick to do is have a landing page for a contest or some huge benefit that you cannot get to unless you like it. And then when you download it, offer a link to share saying you “participated” somehow.