In Facebook’s never-ending attempt to make their business model more profitable, the company has announced that they are testing a new way to send messages to complete strangers.
Currently, messages from people in your network go straight into your normal message inbox. Messages from people outside of your network and potential spam go into the “Other” folder inside of your inbox.
While this “other” folder is little-known to most users, these new paid messages will change how your Facebook inbox works.
According to Facebook’s official blog, a select test group of people can now pay to bypass the “other” folder and have their message go straight into a user’s inbox for a small price of $1.
The post says that “This test is designed to address situations where neither social nor algorithmic signals are sufficient. For example, if you want to send a message to someone you heard speak at an event but are not friends with, or if you want to message someone about a job opportunity, you can use this feature to reach their Inbox. For the receiver, this test allows them to hear from people who have an important message to send them.”
This feature is for personal messages only, so accounts registered as other entities such as a nonprofit or a business will not be able to use it at this time. During the test there is also a limit of one message per week to the same person.
What do you think?
Is this a smart business model that will make money?
Do you see yourself using it?
Will this lead to spam problems?
Sound off in the comments below.