A very common conversation that many have in the social media and social networking space is about how amazingly-brilliant this and that individual are in terms of social media and social networking and how it’s because they have lots and lots of profiles here and there (and everywhere) and how they use this and that application/service and how they use it all the time.
Experience does not necessarily mean expertise.
Along the same lines is a similar conversation about how “passionate” someone is about social media, social networking, and all that mumbo-jumbo.
Passion does not necessarily mean expertise.
For example, I’m a very ‘experienced’ and ‘passionate’ basketball player and fan: I love the game, I love to play, and I’ve been playing it for as long as I can remember. But, there is no one on the (sane) planet that would ever call me an expert, and I would never self-proclaim expertise either. In fact, I don’t even know all the rules to the game!
But, I’m really experienced at playing basketball and very passionate about how fun the game it, etc., but unfortunately God didn’t give me the skills to be very good at it (I can dribble, but I certainly can’t shoot… and I can’t dunk cause I’m a small asian man and I don’t have the “ups”).
This principle applies, generally, to social media and social networking. So, what does this mean? It means:
- Be aware of this principle. You don’t have to be necessarily cautious, but take advice carefully, just like you would for pretty much anything else.
- Be picky and very careful with who you choose to run your social media campaigns, initiatives, and projects for your ministry and/or organization.
- Be careful and cognizant about what you’re paying for; is it experience, passion, or expertise?
- Be careful how much you’re paying. Period.
- Be honest: You may be looking for just the experienced and passionate and maybe not the expertise.
- Be smart on how you clarify “expertise” and what that means for your particular use and strategy.
- Be smart with how you hire people on staff and how you recruit volunteers.
What would you add? Does this resonate with you?
If you’d like another professional perspective, check out Owyang’s post as well here.
[Image from TCM]