Now, to clarify, you could probably argue what “works” means, but the point is that it does, and when done well, especially in the online space, the results can be phenomenal.
But it takes research and a tad bit of strategy. Thankfully, Google is here to help.
Google recently launched their new Google Advertisers Page to help assist businesses make the most of their campaigns. You can develop plans, a strategy, measure, and optimize through the site in an easy to navigate fashion.
If you’re interested in using Google as a channel for your ministry marketing then reading this resource is a big fat “duh.”
Are you using Google for your advertising right now? How’s that working out for you?