Ok. I’ll come clean.
One of the first mistakes when I started my new gig in ministry was I assumed a number of cultural elements that I shouldn’t have.
One of them is the level of “acceptability” with not only the amount of tweets but also the content.
So, as a result, I tweeted “too much” and I tweeted a few things that I was asked to take down.
And it’s not that they were harmful or necessarily negative, but it just wasn’t “what” you did. But, I learned that lesson real quick.
Every ministry has a threshold of “acceptable” in terms of Social Networking use, and even if they aren’t explicit, they exist. It’s a tension that we must come to terms with and express.
Chris Sullivan passed me this great link about how the market place is continually stepping on itself as it attempts to manage the number of social networks and the people who are deeply engaging with them.
And in some circumstances, even when it is for the good of the business, reeling in the tweeters is sometimes necessary. The same thing is happening in ministry and churches as they begin to collide with the information stream of uncontrollable chaos.
Do you know what the “threshold” of acceptable is at your ministry and/or church? Have you “crossed” it?