Apparently Facebook has now topped Google as the most visited site in the US. This is a telling shift in how we view online content in today’s technological economy.
I think this sentiment probably sums it up best:
“It shows content sharing has become a huge driving force online,” said Matt Tatham, director of media relations at Hitwise. “People want information from friends they trust, versus the the anonymity of a search engine.”
Agreed. I can speak to this personally as I’ll open links from trusted sources 99 out of 100 times before I open a link from someone I don’t know.
But how does this apply to us in terms of online ministry? I think it’s simply another reminder that we have an unbelievable opportunity to speak into other people’s lives as we earn their trust.
Haven’t we been doing this already anyways? It’s a far better method to build a relationship and then earn the right and platform to speak into their lives than beat them over the head with a bible from the street corner.
Now we get to do this in the context of an online medium. Our opportunity couldn’t be greater.