If you or your organization has owned and operated a blog for any number of years you probably have lots of underperforming blog post a post that is no longer relevant or just plain old and terrible. You may be tempted to just keep it for posterity sake. However, these old posts are not neutral in their overall effect on the performance of your website. Poor content can actually drag down your SEO score with Google. Deleting them outright if not done correctly can also negatively affect your SEO score. It may feel like you are between a rock and a hard place. So what should you do with them?
95% of this book is above how to change your marketing message so that you can effectively impact your community. As a church, how we engage with other people the first time and the fiftieth time is important.
But that other 5% of this build is dedicated to changing the organization from the inside out. It’s one thing to have your social media team spend two months working on the perfect marketing campaign to push out an Easter and Christmas service holiday. But that’s a short season and building this framework is about completely transforming.
We hope you’ve had a great experience going through the StoryBrand book with us. While I’ve shared minor annoyances about the book, they don’t matter as much as the advice. I hope you’ve found the book and the chapter reviews just as helpful. At the least, I hope it got you talking and thinking about how you communicate. I’m excited to review this chapter because of how helpful it is.
Besides prompts at the end of each chapter, Donald Miller includes suggestions for better websites. The website is important enough to dedicate a chapter to improving it.
People Want Your Brand to Participate in Their Transformation [Building A Storybrand Book Club: Chapter 11]
Can I have a moment of utter honesty here? Like, I’m going to step on people’s toes? I feel like the Church as a whole is being hurt by church marketing. It feels like a rat race to the top. I see so many blog titles to include “How To Get Your Church More Influence” or “Top 4 Ways To Get Your Social Media Posts Seen” or “The One Way To Get Your Newsletters Opened.”
It feels self-serving and silo driven where my church is pitted against your church with potential and current congregation members as the “number of sales.” Yuck.
I love words; reading them, writing them, or learning about them and his book is all about them.
Imagine a story which ends with the hero failing. Okay, personally I actually quite like this brave storytelling decision nowadays. At the same time, I can’t imagine Star Wars Episode VI Ending with the empire winning rather than the rebels . It wouldn’t be the story we all love.
Likewise, in the Story Brand framework “Ending in success” is an important step. Showing the change from before the character met your guide (customer met your brand, the person joined your church) shows that success.