Last week I shared the idea of not just sharing some data in a boring presentation over PowerPoint, but instead diving in deep with unique ideas. I want to share with you how I have had success in my presentations after creating a corporate digital marketing strategy. The hope is that you end up feeling like Tony Stark and what you have created cannot be hidden, instead of giving some boring prewritten speech, instead giving the presentation that you know needs to be shared.
Before we begin know this, we are giving you an outside-the-box kind of presentation and people might not be supportive initially. But if it really is that good, you will rock it.
Note that these are a couple of examples to think outside-the-box and you will definitely have to tailor the idea to your context and business. But do not be afraid to be bold.
- Setup a social media lab
If you have action steps that you would love to have happen by the end of the presentation, consider enacting them during the presentation. On top of that, you can go through the process and let them speak into what would happen. My own social media lab included me working with college recruiters who would go share missionary opportunities. In the lab, I shot out several ideas that I could do to support them, including contacting the ministries, colleges, and local area from our social media account to start the dialogue before they even step on campus to meet with people.
- Create something they can take home
The reality is that your presentation is only a small look into what is going on with your job. You need to hit the highlights, push the next action steps, answer questions, and by that point you are done with your allotted time. I decided to create an infographic with all of the highlights that the staff could put on their missionary blog or newsletter that they send out to donors. You might have something else, but whatever it is, make sure it is impactful and can help spur on the conversation.
- Start the discussion before the presentation
Hopefully the discussion of your marketing project does not start when you turn on your PowerPoint. Show off your presentation with everyone that is coming before you get to the meeting with some highlights. This will require that you have the presentation done a week before you give it, so get on your game.
If you need some motivation to be great, play the Iron Man theme song below.