If you have watched the Disney movie trilogy The Mighty Ducks, you know that “Quack! Quack! Quack!” is their rally cry to pull together as a team and take on the opponent. Yet there is a lot more to it than that, just like using digital marketing.
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Flying Together On Social Media
I am the sole person working on the social media accounts with Youth for Christ, but I am not the only person that should be a part of the process. We need to work as a team to create the best product possible. While my job is to run and maintain the social media accounts, I find that I cannot write the content by myself. Instead, I look to have a team join me in writing the content and then I would manage it from there.
So how do we set up that process? Start with the right tool.
Picking the Right Tool
There are several applications for setting up great scheduling posts that we should at least consider:
- Hootsuite
For someone like myself where social media is my job, this application is perfect and I do use it for the Youth for Christ accounts. But for a collaboration project like this with people that have never worked with it, do not have the whole strategy in mind, and may just post content instead of scheduling it out. No, this is a great resource for someone technically minded, but not as a collaborative tool. - Bufferapp
I love this application as a blogger because I can mind dump onto it, but not actually have to worry about scheduling out posts. The focus is on the content itself. The problem is that you are limited with posts, accounts, and users with the free model and still limited by the number of users you can have with the paid model. This is not conducive for our ministry or most churches. You want to have as many people as you can adding content to your Twitter and Facebook stream and only two people is not enough.
There are other tools out there as well, but they come up with similar results. So, I had to create my own Excel sheet that you can get here and put it on a shared cloud drive. This allows the team to focus on the content and I can then schedule them out perfectly! The Social Media Publishing Schedule (as I call it) will let us create and organize our social media activities far in advance, making it easier to coordinate campaigns, grow our reach, and scale our social media marketing. If it can be posted on Twitter or Facebook, we can schedule it out through this spreadsheet.
Get The Right Team
Getting the right team is essential. They need to be people that are thought leaders in your ministry or organization. If you are a church of only five staff, you will probably pick them all. I have the opportunity to pick among thousands in our organization. You need to figure in multiple points: willing to do it (it’s only going to take 15 minutes, but even that can be a barrier to participation), capacity to write great content, ability to write well (tweets are challenging to write), and willing to continue after the initial posting.
If you can find someone that fits that set of parameters, you have found a teammate. Note, I didn’t say that they need to have so many twitter followers, be good at social media, or have the time to schedule posts out. They are only focused on the content and you take care of the rest.
I’d love to hear your thoughts on how you schedule content for your social media. I’m always looking for better tips and tricks.
Leave your thoughts in the comments below.
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