A landmark interview with both Google and Bing confirmed that Twitter and SEO are an important factor is search engine rankings!
Here’s one of the critical questions asked in the interview and how Bing and Google responded:
Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?
Bing: We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results. It carries much more weight in Bing Social Search, where tweets from more authoritative people will flow to the top when best match relevancy is used.
Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article.
Whoa! Please read the entire article here for more information and then pass this onto your ministry and church leaders!
It was about time you thought about getting into the Social Media landscape anyway, right?
In a similar vein, this makes me wonder how people who have “closed” their accounts will respond especially with the missed opportunities for ranking well in search.
[via SEOMoz]
Rodlie says
Fascinating and good to know. I’ll keep tweeting on, then! 😉