The church has had the capacity to be on the Internet for over 25 years, yet it seems we have failed to do anything very substantial for most of it. In the recent years, an explosion of churches have begun to make a digital presence online with website and social media, but are we being very effective with our energy and content? Here are some datapoints for you to explore on what 100 of the largest churches are doing online with their ministry presence. If you want the full data, get my latest eBook By The Numbers.
- 100% of churches post their physical address on their website while 99% of churches post their phone number.
- 69% of churches have a page on their website titled “About Us” and 76% with a page titled “Contact Us.”
- 33% of churches use outdated social media icons on their website.
- 52% of the top 100 churches have an Instagram account, but only 40% of them post a link on the homepage of their website.
- 94% of the top 100 churches have a Twitter account, but only 80% of them post a link on the homepage of their website.
- 94% of the top 100 churches have a Facebook account, but only 82% of them post a link on the homepage of their website.
- The average number of Likes a Facebook page has is 14,962
- The average number of followers a Twitter account has is 7,262
- The average number of followers an Instagram account has is 3,021
- 62% of churches use custom church hashtags with their Instagram posts.
- Over half of the churches with an Instagram account use branding on at least a couple of their images a month.
How does your church’s social media platforms stack up to the largest churches in America?
Could your digital presence use some work?